President of Breast Care International (BCI), Dr. Beatrice Wiafe Addai has called for an extensive public awareness creation of breast cancer in the fight against the disease
She said through education, the public could become aware of the benefits of early detection and treatment of breast cancer
Dr. Wiafe was addressing participants as part of activities to usher in the month of October at the Kotoka International Airport noted that breast cancer cases are still on the rise.
October is declared by the World Health Organization a ‘Pink Month’ for awareness creation for all cancers.
The programme themed “Mob Flash”, the first of its kind in the country, also introduced ‘Survival Babies’ whose mothers have either died or survived breast cancer treatment.
“Breast cancer is curable, it is only necessary for victims to report to the hospital when any abnormality is detected in the breast and this goes to the men as well” she said.
She observed that despite the vigorous campaign about the disease, reporting late to hospital is still about 95 percent
“That confirms that patients are still not aware of the disease, adding, that calls for more intensive public awareness and education is required.
Explaining why she took the campaign to the airport, Dr Wiafe Addai said “we want to insert some kind of innovation in the quest to fight the disease. “We are not only going to the rural areas, the cities must be included as well.”
Country Director of Delta Airlines Viki Vaughan-Williams, main sponsor of the programme, said as partners in the fight against breast cancer, the company will not relent in its effort to assist BCI to tackle the menace.
Delta Airlines, who sponsored the ‘Walk for the Cure 2016’ last year in Kumasi, is also sponsoring the event in Koforidua, the Eastern regional capital, this year.
The activities are a prelude to this year’s Breast Cancer Walk at Koforidua on October 14, with an estimated 40,000 participants.
By Wisdom Jonny-Nuekpe