The Ministry of Tourism Arts and Culture in collaboration with the Ghana Tourism Authority, marked the 2018 National Chocolate Day with a call on Ghanaians to patronize locally manufactured chocolates.
The event, which was held under the patronage of the Cocoa Processing Company, COCOBOD and some implementing agencies of MoTAC, was on the theme “Eat Ghana, Eat Chocolate”.
Tourism Minister, Mrs. Catherine Afeku, underscoring the need for Ghanaians to patronize locally made chocolates, said, the initiative when intensified, would boost the production capacity of the Cocoa Processing Company.
“We have to be proud of Ghana-made products and invest massively in them rather than patronizing foreign made ones. That is the reason why government has instituted February 14 of each year as the day to promote Ghana’s chocolate to the world” she said.
However, Mrs. Afeku explained that other countries would only be willing to patronize Ghana’s cocoa when it is widely consumed and recommended to nationals of other countries.
CPC’s MD, Nana Agyenim Boateng, noted that his company, as part of plans to boost and to continuously position itself as the producer of the preferred chocolate brand, has supplied on request, several customized chocolates of the golden tree brand to financial institutions, hotels, airlines, mining companies and individuals.
The CPC, he said, would soon launch other interesting chocolate recipes to excite Ghanaians and chocolate lovers.
GTA’s CEO, Mr, Akwasi Agyeman, said the celebration falls within the Authority’s call for Ghanaian to eat what is produced locally.
“Since last year, we have embarked on the campaign to promote indigenous products of which the Goldentree Chocolate brand falls within. We encourage every Ghanaian to ‘eat Ghana’ in our quest to promote our products to the world,” Mr. Agyeman said.
Cocoa products on exhibition include the Golden Tree Chocolate and drinks, Takai drinks, Aspire Chocolate, Chocolate wine among others.
The event was interspersed with cultural performances, inter-school competitions on tourism, and cooking competitions among others.
The National Chocolate Day Celebration was instituted by the Ghana Tourism Authority under the auspices of the Ministry of Tourism in 2005 by the late Jake Obetsebi Lamptey.
The day was set aside to promote the consumption of chocolate and cocoa based products which are manufactured locally in Ghana.
By Wisdom Jonny-Nuekpe