Fan Milk Limited – Ghana has unveiled its newest product in a street float to warm response. The company which gave Ghanaians the strawberry FanYogo, FanIce, FanChoco, FanJoy, FanDango, FanYogo Mango & Passion and FanMaxx has introduced to the market its banana-strawberry flavoured yogurt (Funky Banana).
Head of Marketing, Edward Amoako disclosed the 180ml pack addition follows the Mango-Passion which was well received mentioning the additions give the customers a host of options to choose from so the brand remains competitive.
The banana-strawberry yogurt as well as the other Fan Milk Ghana offerings are available in malls, supermarkets and marts across the country as well as from the tricycle vendors at lorry stations and in neighbourhoods.
Feedback from social media users appears to show the banana has gone down well with the customers with some commending the producers for the taste. A video ad done for it under the ‘Funky Banana’ tag where a man is encased in ice also appears well thought out.
The company founded by Danish entrepreneur; Erik Emborg in 1959 recently signed rapper and singer; Kwesi Arthur as its brand ambassador for FanYogo (yoghurt) Ghana. Michael Essien, Dede Ayew and Sarkodie have all played such roles in the past.
The ‘Grind Day’ hitmaker has used his social media mediums to rally fans to consume the various ice cream and drinks of the company.
Michael Eli Dokosi/goldstreetbusiness.com