The Cocoa Processing Company (CPC) is upbeat of churning out new products to serve as catalyst to augment Ghana’s cocoa output to a million tonnes.
CPC, noted that there is the need to further develop the country’s cocoa value chain in order to expand and manufacture various products with the bean, while developing new brands.
“As we conduct further research into churning out more varieties of products, it is our hope that, it would go a long way in contributing to COCOBOD’s target of a million tonnes. The Golden Tree chocolate brand is a household name and we want to leverage on that to develop similar brands” CPC’s Marketing Manager, Nana Agyemang Ansong told Goldstreet Business.
Explaining at the launch of the 2018 National Chocolate Day Celebration in Accra, he said, the CPC currently operates with an expanded installed capacity producing chocolates and cocoa-based sweets and other products for export and local consumption.
The CPC used to be the only manufacturer of chocolate products on the Ghanaian market, until the recent influx of other manufacturers.
But Agyemang Ansong, indicated that with the company’s aim to further increase its processing capacity, the objective will make adequate use of raw beans generally shipped out of the country.
CPC which has the capacity to process 50,000 tonnes of cocoa beans annually, is reportedly processing less than 1000 tonnes annually.
Meanwhile, COCOBOD’s Public Affairs Manager, Noah Amenyah, speaking to Goldstreet Business, said the board is determined to reach the one million tonnes target.
“Last season we produced 950,000 metric tonnes; 50,000 short of the target. That is a good sign that we can once again achieve that objective,” he said.
He explained that the company as part of its marketing strategies, has resolved to aggressively embark on the awareness creation of cocoa consumption locally.
“We are working to introduce cocoa beverages as part of the national school feeding programme and to promote cocoa consumption beyond the eating of chocolates.
By Wisdom Jonny-Nuekpe