Stratcom launches 6th Garden and Flower Show

Madam Esther Cobbah, leads officials of Ecobank to launch the event

Strategic Communications Africa (Stratcom Africa), has affirmed its commitment towards advocating a green Ghana, as the company launched its flagship Ghana Garden and Flower Show 2018.

This year’s event which is the 6th edition, is expected to bring together about 20,000 participants, comprising gardeners, exhibitors, flower enthusiasts, environmentalists and others.

Speaking at the launch, CEO, Madam Esther Cobbah, said the company had organized the event since 2013 as a national behavioural change campaign.

In 2013 when the Show began, it had 1,400 participants and 14 exhibitors.  There was almost 400 percent increase in exhibitor participation in 2016, from the 2013 figure and close to 15,000 visitors last year.

However, Madam Cobbah said Stratcom is looking more at using the event to influence an attitudinal change towards floriculture and horticulture by promoting a greener, cleaner, healthier, wealthier and more beautiful Ghana.

The theme for this year’s Ghana Garden and Flower Show, scheduled for September 20 to 26, is: “Enriching Ghana: One Garden at a Time.”

As part of the event, there would be a conference to discuss and explore how floriculture and horticulture could help the country.

Other activities outlined for the Show are party in the park, music in the park, and fashion in the park – a garden themed fashion, to help people see the importance of green spaces to relaxation.

The event’s attractions include flower exhibitions and the showcasing of garden ornaments in the country’s floriculture and horticulture space.

There would also be taste of the park, where Ghanaian meals, prepared with ingredients from Ghana and decorating with flowers, would be served.

Chief Finance and Executive Director at Ecobank Ghana, Dr Edward Botchway said, as partners and sponsors of the event, Ecobank, was committed to a green environment.

He added that the bank was a strong advocate for a green Ghana and a greener Africa, hence the partnership with Stratcom Africa.

Instructively, Ecobank had ensured that its Head Office was compliant with the Carbon Footprint and its related agreements, and committed to the reduction of carbons.

“Last year we saved 2.3 million sheets of paper by going digital through the introduction of the Ecobank Mobile App.” Mr. Botchway said.

The introduction of the App, he explained, had also helped to reduce the distance that clients travel in a day to transact banking businesses, thereby reducing clients’ carbon footprints.

By Wisdom Jonny-Nuekpe