Zenith Bank launches digital banking awareness campaign

Henry Oroh, MD Zenith Bank

Zenith Bank Ghana has launched a concerted awareness campaign to enlighten and sensitize the public as to its digital banking offering. The bank has played a pioneering role in designing and deploying a wide range of digital products and services and indeed has deservedly been acclaimed as one of the best banks in Ghana in this regard by customers, regulators and financial services industry commentators alike.

The one year long campaign has been dubbed “Go Lite with Zenith Bank” and aims to raise awareness of the bank’s digital products and services that make banking faster, safer and more convenient for customers, as well as supporting government’s agenda of creating a cash-lite economy.

Indeed, Zenith Bank is perfectly placed to promote this agenda, its digital offering having set the bar with regards to standards in this area of activity for Ghana’s financial services industry as a whole and deservedly being recognized as a market leader both at home and abroad.

Apart from being recognized as Bank of the Year, Ghana 2018 by The Banker magazine, Zenith has been voted “The Bank that Best Promotes Cashless Transactions” for three consecutive years.

Speaking at the launch of the awareness campaign last Friday at the bank’s exquisite head office, Henry Oroh, Zenith’s Managing Director and Chief Executive noted that  “Zenith Bank in the past 14 years has pioneered the adoption of digital solutions in the Ghanaian market with tried and trusted products that are constantly evolving to meet the dynamic trends of our customers.”

He recalled that the bank’s vision, devised when it commenced operations 13 years ago is “to be the reference point in the provision of prompt, flawless and innovative banking products and services in the Ghanaian banking industry” Indeed. Zenith’s outstanding suite of digital products and the superior quality with which they are delivered have been key in its achievement of that vision.

This was affirmed at the launch by Dr. Settor Amediku, Head of Payment Systems at the Bank of Governor who represented the Governor of the central Bank, Dr Ernest Addison, who expressed the regulator’s complete satisfaction with Zenith Bank’s pioneering and industry leadership roles in the digital banking industry. He further commended Zenith for its newly launched awareness campaign pointing out that it addresses the biggest challenge to the digital banking agenda in Ghana today – lack of awareness of the digital banking products and services on offer.

He noted that although the BoG has approved over 40 digital products deigned by banks in the country, only a small proportion of the banking public are aware of their availability despite the huge benefits they offer to users. He expressed the BoG’s expectation that the new awareness campaign would make Zenith the leader in attracting patronage of the banking industry’s digital banking offerings in the same way that the bank has led in designing and  offering digital products in the first place.

He challenged the entire banking industry to attract enough patronage of its digital products and services to make a major impact on its revenues and profitability.

Instructively, major stakeholder  institutions such as Ghana Interbank Payments and Settlements Systems, Essoka, Airtel Tigo, Prudential Life Insurance Puma Energy, Vivo Energy and KFC all gave official endorsements of Zenith Bank’s capacities wit regards to digital banking, accompanied in some cases by practical testimonies.

Zenith Bank’s digital banking offerings include a mobile money to wallet payments and money transfer platform;  Z Mobile, an pioneering app-based mobile banking service;  internet banking; an array of debit and credit cards, both domestic and international; and scan to pay, a revolutionary product which allows for retail transactions to be consummated without the need for expensive point of sales devices.

Not only does Zenith enjoy a competitive advantage over its counterparts with regards to the sheer superior quality of its service delivery, but it also offers a safer haven for the underlying deposits of customers, which necessarily are behind digital product and service delivery because it is one of the most solvent, liquid and financially solid banks in Ghana.

By Toma Imirhe