The Chamber of Commerce and Industry France Ghana (CCIFG) recently hosted the CAP Afrique Delegation of African Experts to better understand the Ghanaian market and explore business opportunities in Accra.
The Delegation were made up of representatives from the regional Chamber of Commerce and Industries (CCIs) in France who through their visit to Ghana can portray to French businesses and investors the opportunities available so as to extend their business activity.
The seminar begun with a speech by the Ambassador of France to Ghana H.E. Francois Pujolas as well as the Vice-President of the CCIFG Gauthier Pourcelle.
In his welcome message to the delegation, the French Ambassador spoke on the positive outlook of the Ghanaian economy pointing out the growth of 7.9% realised in 2017, as well as the drop in inflation from 17% in 2016 to 11.8% in 2017.
He also elaborated on the growing relations between Ghana and France which was reinforced by the visit of the President of France, H.E. Emmanuel Macron to Ghana in November last year. The French President’s visit was part of his attempt to modernise France’s relations with Africa by emphasising business links, education and sport rather than development aid.
He discussed further this relationship through the activity of French businesses in Ghana citing examples such as Air France with the introduction of direct flights between Ghana and Paris.
“This has boosted economic relations as well as import and export via air cargo between both countries. He also made mention of the merger between Danone and Fanmilk who are successful in Ghana with their milk based products, Cocoa Touton Processing Company which is transforming the cocoa processing sector in Ghana, Decathlon’s implantation in Ghana and the partnership between Bolloré and Maersk for the concession of a new terminal at the Tema port and its development” he said.
Mr. Gauthier Pourcelle, Vice-President of CCIFG addressing the delegation said the economic rebound experienced last year gives a positive expectation for 2018. This he said has been fortified with the World Bank ranking of Ghana as number one in economic growth in Sub-Saharan Africa.
He attributed the country’s success to its effective democracy which has permitted political stability for about 20 years. He went further to speak on the positive impact that this political stability has given birth. He explained that the viable state of affairs allows the government and investors to engage together on major infrastructure projects, to which he mentioned the Tema Port expansion and the construction of the new airport terminal at the Kotoka International Airport.
“These projects will result in a tripling of the flow of goods managed, as well as lead to an increase the capacity at the international airport to 5 million passengers thus strengthening its position as the leading logistics hub in West Africa”, Mr.Pourcelle explained.
Speaking on behalf of the CAP Afrique delegation, Bruno MAZUREL from CCI International Auvergne Rhône Alpes said the week-long visit will show first-hand the potential that Ghana presents in addition to giving an even greater understanding of the Anglophone market.
He said this will enable members of the delegation of African Experts better promote the market to interested investors. Ghana being Anglophone is often overshadowed by the francophone countries and this visit is a huge step to better promote the Ghanaian market to France.
Delphine Adenot-Owusu, MD, CCI France Ghana, said there was a need for events of this nature to be given better exposure to the Ghanaian market. Business activity at the CCIFG also seeks to assist companies in Ghana extend their businesses abroad.
Meanwhile, the visit will be followed with scheduled trade missions to Ghana during the course of the year. The delegation will visit key infrastructure projects as well as meet with Ghanaian stakeholders and major French players in major sectors in Ghana.