As Ghana celebrates 61 years of independence, Guinness has launched a new consumer promotion that will give Ghanaians a chance to ‘win a piece of Ghana – a plot of land in one of the prestigious developing areas around Accra – Appolonia City’.
According to the brewer, from March 1, in commemoration of Independence Month, through to June 30, just before Republic Day, Ghanaians should look out for the colourful, new look bottle for a chance to win.
Speaking on the campaign, Lesego Lebogang Babe, Guinness Marketing Manager, said “In Ghana, land is said to have three owners – the ancestors; those living now; and future generations. So we are giving 16 individuals the chance to start a new legacy by winning their own piece of Ghana – a plot of land. We have created the special limited edition pack, with Guinness temporarily named ‘Ghanaian’ to celebrate those ancestors who have ensured Ghana is made of more, and to inspire those living now to build for future generations.”
Launched on March 1, and running until June 30, just before Ghana celebrates another Republic Day, the promotion will reward 16 winners with their own piece of Ghana – a plot of land in Appolonia City and millions more Guinness drinkers with instant win prizes including airtime and data.