Jumia Ghana to organise 2018 Mobile Phone Week

Leading online shopping platform, Jumia Ghana, will host its flagship Mobile Phone Week event from March 19 to 25.

The event, according to the company, seeks to make smart phones accessible and affordable, while promoting its usage and penetration rate in the country.

Mr Joseph Owusu Badu, Head of Jumia Ghana Marketing Department, who announced this at a media engagement in Accra, said the company sold 5,000 smart phones in the 2017 event and they were expecting to sell 15,000 smart phones this year.

He noted that the 2018 event will be exceptional, as Jumia will give out 80 percent discount on all phones during the promotion as compared to the 40 per cent discount offered last year.

“There is going to be lots of daily give outs such as iPhones and Note 8, free data and top ups, free after sales servicing, and special discounts for those using the Jumia App,” he added.

Mr Badu said the promotion would run concurrently in all Jumia countries, including Nigeria, Egypt, Ivory Coast, Kenya and Morocco.

“We expect sales to exceed US$20 million, as a targeted 240,000 smart phones will be delivered across Africa and about 5,000 mobile vendors will participate during the promotion.

He appealed to the public to take advantage of the promotion to acquire their desired smart phones at affordable prices.

Explaining some challenges in the company’s operations, Badu said the addressing system has been their biggest challenge but expressed the hope that the introduction of the newly inaugurated National Addressing System, would overcome that challenge.

Jumia is partnering mobile phone companies such as Nokia, Samsung, Huawei, Fero, Infinix, Wiko, Motorolla, and Cubot in this year’s promotion.

By Wisdom Jonny-Nuekpe

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