Alliance Motors Ghana, the exclusive distributor of Jaguar and Land Rover vehicles in Ghana was honored with two awards at the Annual Jaguar Land Rover Sub-Saharan Africa Marketing Awards held in South Africa on 26 May 2018. The Marketing Awards are held annually to celebrate excellence and recognize the successes of Jaguar Land Rover dealers in South Africa and Sub-Saharan Africa including Zambia, Mauritius, Nigeria, Ivory Coast, and Ghana.
Alliance Motors Ghana’s Marketing Manager, Salman Ali attended the awards ceremony and accepted the awards for Digital and Customer Relationship Management on behalf of the Ghana dealership.
The criteria for winning the Digital award included an overall increase in social media performance, following, engagement, and web traffic visitors. The Customer Relationship Management award was determined by data quality and activity on SAP (System, Applications and Products).
“It was really an honor to receive the two marketing awards! By investing in our social media and digital marketing strategy, we have been able to better connect and engage with our current and potential customers. We keep up to date on trends in the luxury industry and incorporate them into our digital marketing and these awards are recognition that we are moving in the right direction,” shares Ali, who manages the marketing activities for the dealership.
Alliance Motors Ghana’s engagement with top local influencers such as Anita Erskine, Selly Galley and Joselyn Dumas has also had a favorable impact on their social media efforts.