GTA, MoTAC to promote ‘Women in Tourism’

Mr. Agyeman addressing dignitaries at the launch

The Ghana Tourism Authority and the Ministry of Tourism Arts and Culture, have officially launched the maiden ‘Women in Tourism Summit’ in Accra.

The summit, which will be held on the June 21, 2018 in collaboration with the African Tourism Partners (ATP), is designed to strategically position women working in the country’s tourism sector to enable them to take advantage of opportunities in the industry.

GTA’s CEO, Mr. Akwasi Agyeman, addressing dignitaries at the launch, said the summit, themed, ‘Driving women empowerment through tourism development’, will address issues curtailing the growth of tourism in regard to women.

“Majority of women are engaged in the sector as compared to men, from the hotels to the various restaurants and the sales of traditional tourism products. What we have to do is to empower them to do more while acquiring the required skills in the sector,” Mr. Agyeman explained.

The summit which is to influence government’s policies and programmes will also promote women economic empowerment through the call for an improved employment and entrepreneurship opportunities by creating access to jobs and possibilities for career development.

President of ‘Women in Tourism’, Madam Nancy Sam, said the summit, among other things, will discuss topics such as, balancing gender perspective in tourism policy development, building professional career path in the tourism and hospitality industry – opportunities for women empowerment.

Other topics include, sources of funding for SMEs in changing environment as well as digital and social media marketing in the sector.

Launching the summit, Mrs. Bridget Katsriku, a Former Chief Director of MoTAC, said, driving Ghanaian women empowerment through tourism has a huge potential to promote the country’s social and economic growth.

“it is important that efforts in the sector are doubled to take women out of poverty and make them continue to develop through empowerment in all fronts,” she said.

By Wisdom Jonny-Nuekpe |goldstreetbusiness.com