MediaReach OMD has launched the latest edition of ‘mediafacts’ in Accra, aimed at providing industry players with a one-stop information platform on media across markets. The book, which is the 16th edition provides an in-depth overview and understanding of media consumption, ranking of media stations and publications, media Investment trends, top categories and advertisers and demographic understanding of consumers.
Explaining the rationale for the publication, Managing Director of mediaReach OMD Ghana, Stephen Onaivi said: “the latest edition of mediafacts gives an extensive coverage of English-speaking markets in Ghana and Nigeria; French-speaking markets – Cameroon and Benin, in addition it covers 19 other markets in West and Central Africa.”
The book, he added, also provides vital information and statistics about markets in terms of Key Facts, Economic Indicators and other research findings. For this accomplishment, He touted his organisation as “a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches.”
Media Practitioners in West and Central Africa and Companies that are making inroads into the markets in the region will find mediafacts Book useful, he recommended.
Present at the launch were clients and industry players which included Wilmar Gh., TV3, DDP and Lancaster University Gh.
Since 2001, mediaReach OMD has been instrumental in publishing the mediafacts with an objective to organize media information in the West & Central Africa region, making it easily accessible and useful to various stakeholders in the media, marketing and advertising industry. Its relevant content and consistency of publication has made the book a key resource for marketing professionals in West and Central Africa region.
The CEO announced that, in addition to the hard copy, the book is available in soft copy for online purchase at www.mediafactsbook.com
Since its inception in Ghana in 2007, the media Agency with presence in West Africa – Nigeria and Cameroon has consistently enhanced its value offerings to her clients through managing strategy, planning and buying across offline and online for key global and regional multinational as well as local clients and it is considered as one of the most transparent media agencies in the region with vast local talents to deliver world class media advertising services.