The “Ghanaians Against Child Abuse (GACA)” campaign conceptualized by Ogilvy Ghana and executed in partnership with the Government of Ghana and UNICEF has been ranked at position 11 out of the top 40 global PR campaigns at the recently held SABRE Awards in Washington, USA.
The campaign beat over 5,000 entries submitted globally to the prestigious SABRE Awards competition which identifies and rewards the best communication and PR campaigns.
Regional Managing Director, Ogilvy Africa, Akua Owusu-Nartey said: “We are humbled yet proud. This award reflects our commitment to driving meaningful change through the work we do. The UNICEF campaign gave us an opportunity to empower communities with knowledge and begin to shape a new narrative – we appreciate this client immensely”.
GACA is a social drive that seeks to eradicate the acceptance of any social and cultural practices that exploit children or have negative consequences on them. So far, a total of five million people have been engaged through traditional and social media channels in a bid to address the issue in Ghana.
The campaign is led by the Government of Ghana, in collaboration with UNICEF and with the support of Global Affairs Canada, the Korea International Co-operation Agency (KOICA) and the United States Agency for International Development (USAID).
Ogilvy Ghana, a subsidiary of WPP Scangroup, is one of the largest marketing communications networks in Ghana and has been helping transform brands for over 10 years.
Bharat Thakrar, the Group CEO of WPP Scangroup said, “We’re ecstatic to have been recognized at the Global SABRE Awards that shine a spotlight on the best communication campaigns globally. This award is a reflection of our commitment to creativity and the effectiveness of innovative campaigns that meet the dynamic needs of our clients across Africa. I congratulate the Ogilvy Ghana team for being able to achieve tangible impact for the client and community with this campaign.”
The winners of the Global SABRES awards are the elite of the elite, representing best practice in different categories ranging from social media, social responsibility, public affairs, employee communications and more.
“Every day, our work will continue selling something important; from refreshment, to protecting your money, connecting with people or giving children the right nutrition. Forward and upwards”, added Akua Owusu-Nartey.