Vivo Energy unveils ‘Shell Club Loyalty Programme’ to reward customers

Mr. Ben Hassan Ouattara, MD, Vivo Energy Ghana

Vivo Energy Ghana, has launched the Shell Club Loyalty Programme to reward customers across the country.

Vivo, the exclusive distributor and marketer of Shell branded products and services in Ghana, explained at the launch that customers will be offered a wide array of gifts ranging from food, electronics, airtime, entertainment, shopping vouchers, hampers, transport, health, sports, special insurance packages for commercial drivers, and exclusive gifts for Shell Club members from time to time.

Addressing dignitaries at the launch ceremony, Managing Director of Vivo Energy Ghana, Mr. Ben Hassan Ouattara said; “Shell Club Loyalty programme is a special programme to reward all category of motorists as they buy from selected Shell service stations.”

He noted that the programme is in line with the company’s promise to give more value to customers.

“The Shell Club Loyalty programme is designed to offer customers value and smart choice in their daily purchases at Shell service stations. We appreciate the loyalty of our customers over the years, and believe there is no better time than now to celebrate them by giving them more, any time they buy from Shell service stations,” Mr Ouattara said.

To join the Shell Club customers will have to visit Shell service stations to sign-on with mobile phone number.

“Customers will be given Shell Club loyalty card and a tag. Club members will be required to either complete registration through the Shell Africa App, the website or through a dedicated call centre. The Shell Club card is not a payment card, but a loyalty card to give more value to customers who buy Shell products at selected Shell service stations” Mr Ouattara said.

The programme which is rolled out to about 100 selected Shell service stations is expected to be extended to all service stations across the country in due course.

The Shell Club Loyalty programme is not a short-term promotion, but an all year round programme.

Some of the benefits of the Shell Club card include earning points which can be converted into gifts and doubling and tripling points through frequency and higher volume purchases.