Vodafone shows commitment to auto business in Ghana

A spare parts dealer being taught how to use the Car Master Bundle

Vodafone Ghana has once again stayed true to its commitment to customers, with an enhanced offer for the auto industry in Ghana. As a progressive telecommunications brand, Vodafone continues to demonstrate leadership and innovation in the sector; establishing a reputation for unfettered creativity.

The new package – Car Master Bundle – is a specific offering to excite and empower spare parts dealers, garage owners and the general auto industry in Ghana. It provides a comprehensive voice and data package for calls, downloads, voice notes, IDD for overseas partners and free mobile money transfers for payments.

The bundle makes best use of on-net and off-net talk time, data and mobile money to create a holistic and stress free product for its targeted audience. The inspiration for the Car Master Bundle emerged as a result of the frequent clamour by the auto industry for a unique experience in telecommunication solutions.

Commenting, Angela Mensah-Poku, Director for Vodafone Business and Fixed, said: “As a leading company in the enterprise business space in Ghana, we find this very timely and appropriate. What Car Master seeks to do is to create a community of passionate and committed customers; who are consistently fed with bespoke offerings to meet all their connection needs. There is no doubt it will create a revolution and become mainstay in Ghana.”

Vodafone is targeting customers across the country and in areas such as Abossey- Okai, Suame Magazine and Kokompe. These markets are made up of associations, business owners, shop managers and handymen. All these categories of customers use voice, data and IDD when interacting with their customers whilst being heavily reliant on mobile money for payments.