Digital Marketing Entrepreneurship to end unemployment – Prez

The President, Nana Addo Dankwa Akufo-Addo has affirmed the use of online and digital application in entrepreneurship as a catalyst to end the growing unemployment rate in the country.

The President noted the youth, constituting 60 percent of the country’s population, should be considered as the nation’s biggest asset which must be put to proper use through entrepreneurship.

‘’In most African countries, their youth represent between 35 and 45 percent of their population and with ours at 60 percent, we therefore must consider them as assets which must be put to appropriate use.’’ he said

The Senior Minister, Yaw Osafo-Marfo who read a speech one behalf of the President made this known at the National Youth Authority’s (NYA) launch of the ‘’Online/Digital Marketing Entrepreneurship Training Programme’’ in Accra.

He said the youth must take advantage of the present digital age, harness and make worthy use of the marketing and financial possibilities it presents.

‘’Somehow when it comes to the digitalization of the financial sector, many countries like Ethiopia, Cote D’Ivoire, Rwanda are ahead of Ghana and these countries have no business to be ahead of us if we take full advantage of the digital marketing entrepreneurship space’’ he stressed.

He noted that because of our slow development in the digital age, the country’s financial system and business environment has been largely affected.

‘’When you talk about savings as a percentage of gross domestic product (GDP), Ghana’s is about 12 to 13 percent, while the ECOWAS average is at 16 to 18 percent.’’

He said the youth must revitalize their skills and take full advantage of the newly introduced entrepreneurship training programme by the National Youth Authority in partnership with Ecobank Ghana and the Accra Digital Centre.

The programme will see some 3000 youth go through a 12-week training programme at the Accra Digital Centre with the agenda of upscaling them with digital marketing and digital financing skills.

A memorandum of understanding (MoU) was signed on behalf of the President by Senior Minister Yaw Osafo-Marfo, CEO of National Youth Authority, Mr. Emmanuel Asigri, Head of Consumer Banking, Ecobank Anglophone West Africa Region, Tara Squire and witnessed by the Minister for Youth and Sports, Issac Asiamah and Minster for Communications, Ursula Owusu-Ekuful.

By Mawuli Yao Ahorlumegah