The 23rd Ghana International Trade Fair (GITF) has concluded with about 10,000 people partaking in the fair and some 500 exhibitors displaying their wares and taking advantage to network and promote opportunities.
The Chief Executive Officer of the GTFC; Dr. Agnes Adu noted the focus is to attract direct foreign investment and enabling the transfer of knowledge from those with the experience to relatively new entrants.
She observed the just ended fair lived up to expectation adding there is a conscious effort to support Small and Medium-Sized Enterprises (SMEs) as they need the most help however submitting “although the focus is on the Ghanaian SMEs, invites are also sent to the multi-national companies as the interaction will enable the locals tap into the energies of the established companies.”
It is the first time a trade fair in the country integrated the e-commerce platform enabling payment of purchased items to be effected electronically. The Ghana Trade Fair Company collaborated with IVET and Zuba Shop (an online marketing company) enabling visitors the opportunity to register their details electronically such that at the entrance a visitor is made to fill a paperless form, which recorded the name, phone number, email address and source of income.
The 12-day fair commenced on February 28 and concluded on March 11 had the theme: “Made in Ghana, Globally Accepted.”
The fair received 17 foreign countries and 7 African nations as well as 140 international companies. The Ghana Trade Fair Company Limited partnered with several institutions such as the One District One Factory secretariat and the Ghana at 60 Committee to make the 23rd Ghana International Trade Fair bigger than previous years.
By Michael Eli Dokosi/goldstreetbusiness.com