The Ghana Tourism Authority GTA) in partnership with the Ghana Cocoa Board (COCOBOD) have launched this year’s National Chocolate Day.
National Chocolate Day which falls on February 14 was instituted by the GTA in collaboration with Cocoa Processing Company, Ghana Cocoa Board and other stakeholders some years ago, to create awareness on the need for Ghanaians to patronise cocoa products and to help generate more revenue for national development.
The 2019 National Chocolate Day is under the theme, “My Chocolate Experience,” which organisers are hoping will help drive the promotion of chocolate and the generic consumption of cocoa in Ghana and the rest of the world.
Activities for the celebration of the National Chocolate Day have begun with a digital campaign by the GTA.
Other activities include a health walk, chocolate funfair, and chocolate bash, among others.
GTA’s CEO Mr. Akwasi Agyeman, noted that the event is also designed to promote the local consumption of cocoa and to enable Ghanaians to fully participate in acknowledging cocoa as a national product.
“As we know, Ghana produces the best cocoa in the world and it is prudent that we celebrate the product here before calling on other countries to do same,” he said.
Deputy CEO of COCOBOD, Emmanuel Opoku at the event, called on hotels and other leisure centres to include Ghana’s cocoa products in their breakfast beverage offerings.
He reckoned the move will help stimulate demand for local cocoa products among the locals and foreigners adding, “Products made from cocoa, like cakes, could also be aggressively promoted to increase revenue from the sector as well boost tourism.”