…situation threatens tourism promotion
A report by the Ministry of Tourism, Arts and Culture (MOTAC) has indicated that almost all the Ministry’s agencies have no internet website to promote tourism in the country.
The report indicated, “whereas the use of technology, especially, social media and strong websites could be instrumental in marketing and promoting Ghana’s tourism potentials with relatively low cost, most of the implementing agencies under MOTAC, have not taken advantage of that.”
Those agencies with websites, the report explained, do not regularly update information to keep tourists abreast with new developments in the country.
MOTAC’s 11 agencies, include, the Ghana Tourism Authority, Ghana Tourist Development Company, National Commission on Culture, Ghana Museum and Monuments Board, W.E.B Du Bois Memorial Centre, Bureau of National Languages, the National Theatre, Kwame Nkrumah Memorial Park, the National Folklore Board and the Hospitality and Catering Training Institute.
A check by the Goldstreet Business, indicates only four, GTA, NCC, GMMB and the Dubois Centre have websites.
The four agency’s websites, however, are not interactive as all of them have no active social media platforms for tourist and visitor engagements.
The Ministry and its agencies, however, have advocated the setting up of Management Information Systems to overcome the challenge.
At a meeting with the various governing board of agencies under MOTAC on Wednesday in Accra, Tourism Minister, Catherine Afeku, described the situation as not the best, if Ghana should remain relevant on the continent’s tourism landscape.
The meeting, which was held to review the tourism sector’s performance in 2017, was also meant to suggest recommendations on how to propel activities of the sector to derive maximum gains this year.
Mrs. Afeku, noted that MOTAC has five policy objectives within which it would operate to enhance activities of the sector.
“Our policy objectives include the diversification and expansion of the tourism sector, intensification and promotion of domestic tourism, the promotion of sustainable tourism, developing the creative arts industry and harnessing culture for national development,” she disclosed.
She asked members of the governing board of the various agencies to provide broad policy framework for the various institutions to implement, and to also undertake advocacy on behalf of the various institutions.
“This year, 33 tourist sites will be upgraded. Others will be earmarked for upgrading in the following year. We can only take advantage of the internet to boost marketing while we rehabilitate our various attractions into world class facilities,” Mrs. Afeku said.
Meanwhile, Board Chair of the Kwame Nkrumah Memorial Park, Mr. Kwame Jantuah, has appealed to government to commit enough resources to the development of tourism.
“Last year, 41,005 tourists visited the park, out of which 15,418 were non-Ghanaians and VIP’s comprising ambassadors, were only 242. This shows that when enormous investment is made into the Park, more tourists would likely visit” he said.
By Wisdom Jonny-Nuekpe