Graphic Business, Business Dev. Ministry launch quiz contest

The Graphic Business in partnership with the Ministry of Business Development has launched the Tertiary Business Sense Challenge (TBSC), an inter-tertiary business school quiz that seeks to develop the entrepreneurial instincts of university students.

The Managing Director of the Graphic Communications Group LTD, Mr. Ato Afful at the launch of the competition said the Tertiary Business Sense Challenge was one of the off page experiences created by the company  to ensure that the paper fully engages with its audience.

“It’s to ensure that we create connections with our audience members in terms of students and the faculty to ensure that our top rate business institutions that are represented have access to relevant content forms so we speak not only in theory but in context and with relevance to the business ambitions of this country,” he said.

Mr. Ato Afful noted that with the Graphic Business Newspaper’s dedication to serve the business community by creating the right content, the paper had attracted a great number of followers who rely on its content to make business decisions.

Explaining the purpose of the competition, Mr. Afful said the aim of the business challenge was develop business minds and assured the gathering that the competition was going to be held each year.

Mr Afful also noted that GCGL was developing collaborative partnerships with key stakeholders in the business community to ensure the sustainability of its core business aside creating content for sale.

Minister for Business Development, Dr. Ibrahim Mohammed Awal, noted that the programme will help to whip up the spirit of entrepreneurship among young people in the country’s tertiary institutions.

The Director of Marketing at the GCGL, Mr Franklin Sowah in an address at the launch of the challenge said the country’s youthful population concentrated in urban areas had brought a lot of pressure on resources urban centres hence the need to invest in building human resources through activities such as the TBSC.