WaxPrint Media is set to host the next session of its marketing interactive series, ‘Marketing Decoded’, focused on Public Relations and Media Awareness in partnership with Africa Communications Week (ACW) on May, 23, 2018 starting at 5:00 pm at the Empower Office Suites.
Marketing Decoded will serve as the Accra Edition of ACW, an annual global campaign happening from May 21 to May 25 in 20 cities across Africa and Europe.
With Africa Communications Week, WaxPrint Media joins an international team of multi-talented communications professionals who share a vision for transformative change in Africa through strategic communications. The theme for this year’s edition is “Economic Integration in Africa: Opportunities for Communications.”
Ruth Nartey, Communications Coordinator at WaxPrint Media said: “Marketing Decoded is WaxPrint’s effort to provide local entrepreneurs with practical skills and knowledge to advance their businesses. We are delighted to partner with Africa Communications Week and join organizers throughout Africa and Europe sharing insights on the power of communications on development at the micro and macro levels. Helping business owners expand their businesses with communications will ultimately impact our economies throughout Africa.”
The Marketing Decoded: Public Relations session will empower participants to understand the importance of Public Relations and Media Awareness in building a brand, learn the basics of writing and distributing a press release, learn to pitch industry news to media outlets and create and execute special events designed for public outreach and media relations, as well as engage in a Q&A session with top media executives and local entrepreneurs that secured media coverage in local and international outlets and connect, engage, and network with experienced entrepreneurs, communications experts, PR practitioners and internationally renowned marketing strategist
The interactive session will also include a Q&A with Nana Opoku W. O. Agyeman-Prempeh, CEO of Asoriba Inc, a Ghanaian tech startup focused on providing technology to churches, who has been featured in several international and local outlets including Forbes, CNN, France 24, and BBC; William Selasie Adzadogo, a communications expert and editor at Ghana’s leading business newspaper, The Business and Financial Times and Muhammida El Muhajir, a Global Marketing and Communications Strategist who has worked with brands including Nike, Pepsico, Land Rover, and Jaguar.
“WaxPrint Media is recognized for its innovation and thought leadership in Digital Marketing and Communication. We strongly believe that the partnership and support of this reputable organization is critical for the success of the global ACW campaign to assess the role of communications in Africa’s socio-economic development,” explains ACW co-founder Eniola Harrison.