Last week, Jorg Pfutzner, the Private Client Director for Louis XIII of the House of Rémy Martin toured selected West African cities including Accra, Abuja and Lagos for a series of exclusive tasting experiences with Louis XIII, the world’s most exquisite cognac.
The Accra session was hosted on July 19 at the Alliance Motors Ghana showroom and attended by an intimate group of cognac and luxury enthusiasts including Bola Ray, CEO of both the EIB Network Group and Empire Entertainment, Ramchand Udharam Mohinani, Chairman of the Mohinani Group, Elton Afari of Cosmopolitan Insurance, Alican Sunal of Kempinski Accra, and Prakash Basarmalani, Managing Director of Ezone Electronics.
First created in 1874, LOUIS XIII Cognac is an exquisite blend of up to 1,200 grapes eaux-de-vie (water of life) sourced 100 percent from Grande Champagne, the first cru of the Cognac region.
“Louis XIII is regarded as the most luxurious spirit on the planet with an intricate alchemy which takes four generations of Cellar Masters 100 years to craft every decanter making it known as a century in a bottle,” shares Pfutzner who educates guests throughout the world on the history, heritage and art of experiencing Louis XIII.
In the opening ceremony and serving ritual, Pfutzner poured the precious liquid from the iconic crystal decanter into specially designed Louis XIII crystal glasses.
Bespoke canapes prepared by Santoku restaurant were paired to complement and enhance Louis XIII’s unique flavours.
A video was premiered featuring the partnership between Louis XIII and producer, Pharrell Williams for the “100 Years” song Williams produced which is set to be released in 2117, a 100 years from the time it was created.
The song is an original creative composition, an expression of the delicate relationship between nature, time, the impact of humans on the environment, and a reflection of the100 year maturation process of Louis XIII.
“Both Louis XIII and Alliance Motors share a commitment to excellence and a unique understanding of craftsmanship that make us perfect partners to highlight the luxury and artistry of one of the world’s most exquisite cognacs. Our clients reflect refined and globalized tastes that welcome the opportunity to discover and experience Louis XIII,” said Salman Ali, the Marketing Manager of Alliance Motors Ghana who hosted the tasting experience in their spacious showroom amidst a collection of Jaguar and Land Rover vehicles.