GLICO Group Ltd (GLICO), a well-known insurance company and brand in Ghana has been adjudged the “Ghana Insurance Brand of the Year 2018” at the African Marketing Awards (AMA) 2018 held at Movenpick Hotel last week.
The event saw various organizations and personalities being awarded for their outstanding deployment of various marketing strategies and tools. Remarkably, GLICO was the only insurance company and brand to be recognized at the awards and deservedly, as “Ghana’s Insurance Brand of the Year 2018’.
Significantly, the GLICO brand has seen a lot of revitalization this year with a series of online and offline activations executed to create a strong brand presence and command. Offline, GLICO has consistently created awareness of its products on radio stations. It also undertook market activations at selected markets to drive home the need for insurance and to educate the informal sector on reasons to take GLICO micro insurance products “Anidaso (meaning hope) and Edwa Nkosuo (meaning business progression).
Again, this year has seen a concerted and well-coordinated marketing promotion of the GLICO Home Owners products across multiple channels. Strongly also, Public Relations has been a cardinal tool of GLICO and key stakeholder engagements have also been deployed to sustain the GLICO brand likability. Notably among these are media relations including radio and television interviews, press releases and publications in the newspapers, customer engagements events as well as providing excellent customer services and its resultant surveys for continuous improvements.
On the digital scope, GLICO is one of the vibrant and engaged brands on social media when it comes to insurance. This year saw the redevelopment of GLICO websites and the introduction of digital platforms such as the “M-Agent’ for Micro insurance sales and the “M-Proposal” for GLICO LIFE personal lines sales. GLICO also signed on to the Starphone App making it the first insurance company for ease of contact using “*GLICO”. The GLICO Healthcare App available on Android and ISO was also re-tooled and updated to create convenience for healthcare clients. Adding on, the GLICO PENSIONS pension’s software has also been redeveloped to make it easy for clients to check their pension’s contributions and accumulation online for informed decisions.
Remarkably though, GLICO has validated its brand activities and congeniality by offering value to its clients in the area of promises fulfilled. The true test of insurance is a claim paid and GLICO has left no stone unturned this year to pay all legitimate claims promptly and most often, same day across the GROUP.
Commenting on this recognition, the Group Head, Corporate Affairs & Marketing, Nana Efua Rockson stated that, “the GLICO brand is a leader in the insurance sector.
Sustaining it has been an input of passion for the brand, commitment to the vision of the Executive Chairman Mr. Kwame Achampong –Kyei to bring insurance to the doorstep of every Ghanaian household, consistency in communications, creating a unique value preposition of trust and transparency, constant exposure of what GLICO does and fair play competitiveness in a fierce competitive financial sector.
All these has culminated in the award of GLICO as “Ghana’s Insurance Brand of the Year 2018”.
It is instructive to note that GLICO is in its thirty-first year of operations and has grown significantly into a well-known brand. It is currently a Group with six subsidiaries namely: GLICO LIFE, GLICO HEALTHCARE, GLICO PROPERTIES, GLICO CAPITAL, GLICO GENERAL and GLICO PENSIONS, all together providing innovative and quality insurance/ financial products and services for the Ghanaian people.
