The Ghana Film Industry has officially been launched as “Gollywood” in a quest to rebrand the country’s movie industry.
The launch came off at the Ghana 60 years on film summit in Accra with a call on stakeholders and institutions in the film industry to commit their energy to making the industry better.
The event which was on the theme, “rebranding the Ghana film industry to rebrand Ghana’, was attended by top personalities and heads of the various associations in the Creative Arts industry including President of Ghana Actors Guild, Samuel Fiscian and the South African High Commission to Ghana, H.E Lulu Xingwana among others.
President of the Film Directors Guild of Ghana, Mr. Richard Yaw Boateng, said rebranding the industry was necessary to offer it a new beginning and to rejuvenate operations in the industry.
He underscored the need for collaborations among the various groups and associations in the creative arts industry in order to make the sector vibrant.
He bemoaned the situation where Western films have influenced the Ghanaian local industry and indicated that the festival is a platform to bring all film actors, producers and directors as well as stakeholders together to forge ahead in a united front in building a strong industry with a brand that will be appealing to Ghanaian themselves and the international community.
At the summit, awards were given to deserving players in the industry under the “Legendary Awards” schemes.
The Late Godwin Kotey and Mac Jordan Amartey were awarded a posthumous honor alongside other actors like Fiifi Coleman, Grace Omaboe, Bill Asamoah, Adjetey Anang, Kenn Fiati, Abeiku Nyame (Jagger Pee) Paa Geoge, Kalsoum Sinare, Agya Koo, and others.
By Wisdom Jonny-Nuekpe