Management and staff of Savannah Paints, a local paint production company, have embarked on a brand awareness exercise, in Accra, to interact with customers and sell the brand to prospective clients.
The exercise which forms part of efforts to reassure customers of product quality and affordability began with a float from Kaneshie, in Accra, and ended at Kasoa in the Central region.
The team also painted the offices of the Awutu Senya East Municipal Assembly, at Kasoa as part of the company’s Corporate Social Responsibility (CSR).
Speaking to Goldstreet Business, Alexander McCarthy, a sales representative of Savannah Paints, said the campaign is to maintain customer confidence in the brand.
“The brand has not changed, what we have done is to improve the quality. We want our customers to know that quality is one thing we don’t compromise on and so once you use Savannah Paints you are assured of value for money.”
He explained that “we chose Kasoa today because we believe it is a big market. And it is our prayer that the people here will patronize our products.”
The exercise will be extended to other parts of the country, including Tamale in the Northern Region.
Municipal Chief Executive for the Awutu Senya East, Michael Yaw Assuman Mensah, was appreciative of the gesture and urged other corporate entities to emulate it.
“It is something I want to encourage, because it will generate revenue for the assembly. Kasoa is the fastest developing community in West Africa so if you want to sell building materials then it is the place to come to,” he noted.
By Nana Oye Ankrah