The Ghana Tourism Federation (GHATOF), the umbrella organization for private participants in the Hospitality and tourism industry, has hosted a workshop for members as part of its activities and preparations towards ‘The Year of Return 2019’.
‘The Year of Return’ event is to market the country to millions diasporans around the globe and to make them return to the continent, using Ghana as the gateway.
The workshop is expected to impact on the leadership of the federation to equip their members to fully participate in the year’s activity with improved skills in service delivery and customer relationship.
The president of the federation, Madam Bella Ayee Ahu asked members of the federation to come together to develop new leadership skills to enable them impact and promote Ghana to the diasporans.
GHATOF members include tour operators, car rentals tour guides, tour operators, chefs, food vendors, traditional caterers among other key service providers.
Madam Ahu indicated that, this training has been a long term vision of the federation to provide skills development opportunities for members to grow and impact on the tourism industry.
CEO of the Ghana Tourism Authority, Mr Kwesi Agyeman indicated the authorities’ preparedness to support the various associations to improve on their skills levels in promoting the interest of their members and the industry at large. He also mentioned of the need to increase the annual certification levy in order to facilitate the activities of the authority.
He said, the success of the year of return will depend largely on the involvement of the various members of the federation and how highly they looking up to its members make this year’s event successful.
Members of the federation were taken through leadership style, management style and definition of leadership and how applicable the theories would be in their daily activities and how it can transform the associations.