On Wednesday, December 4th, Tractafric Motors, a major automotive distribution specialist in Africa, brought its customers and partners together to celebrate two events.
The evening marked the official launch of its activity as the official distributor of the Ford range in Ghana.
Already partners in Cameroon, Ivory Coast and DRC, Ford and Tractafric have just extended their partnership to the Ghanaian market with the will to meet Ghanaian customers’ needs with a complete set of offers based on the highest standards of customer experience. This includes a wide range of vehicles, from everyday SUVs to the outstanding F-150 Raptor pickup truck, as well as a full range of services, including maintenance, repair and overhaul.
The event was held in the brand-new Ford showroom, in Atlantic Tower, Airport City Accra.
In addition, Tractafric Motors had the opportunity of celebrating the centenary of its parent company, Optorg Group, a leader in specialized distribution in Africa.
In the framework, a panel of experts were brought together to discuss the topic on economic and social integration: African mobility, with a focus on urban mobility. The exchange can be found on their website: www.mobilite.africa. This meeting is part of an itinerant cycle, the African Mobility Meetings, organized by Optorg in three capitals of the continent: Douala (7 November), Accra (4 December) and Abidjan (11 December).
Founded in 1919, located in all major regions of the continent, Optorg is one of the leading distribution groups in Africa with two activities: automotive distribution through its Tractafric Motors network and construction equipment through its subsidiary Tractafric Equipment.
Present in 23 countries via a network of agencies and sub-distributors, the Tractafric Motors network offers individuals and professionals a wide range of solutions to their transportation needs in partnership with international manufacturers. In Ghana, the group offers transportation solutions in partnership with Mercedes-Benz and Ford.
Caterpillar dealer in ten African countries – Morocco, Cameroon, Gabon, Congo, DRC, Chad, CAR, Rwanda, Burundi, Equatorial Guinea – Tractafric Equipment equips operators with specialized equipment (TP, forest, mines), energy production solutions and handling trolleys.