The National Lottery Authority (NLA) expects to receive a financial commitment of GHc30 million from the licensing of KGL Technology Limited for the year 2020, suggesting that the adoption of digital technology may prove a financial game-changer with regards to lotteries contributions to the public treasury
A statement signed by the Head of the Public Relations Unit of the NLA and copied to the Goldstreet Business said: “This achievement is breathtaking and unprecedented in the annals of the Authority.”
The statement said the ability of the National NLA and KGL Technology Limited to raised GHc30 million for the Consolidated Fund during this era of the COVID-19 would be a remarkable achievement for both institutions.
It said the implementation of the Digital Policy has been very supportive and critical for the continuous survival of the lottery industry especially in this era of the COVID-19.
It added that the Government of Ghana is committed to a robust digital framework that supports digitization and digitalization of the economy aimed at benefiting every citizen.
The statement said the NLA since 2008 had been trying to digitalise its operations but to no avail until the coming onboard of KGL Technology.
According to the statement the NLA short code of *959# has been serving as an additional revenue stream that is augmenting the revenue generation capacity of the NLA.
It said KGL Technology Limited paid an initial GHc10 million as part of the Licensing requirement and expected to make payments of another of GHc10 million a month for September and December respectively, totalling GHc30 million for the year 2020.
KGL Technology Limited is a wholly owned newly Ghanaian licensed Online Lotto Marketing Company responsible for the running of NLA’s official short code *959#.
The company core business mandate of KGL Technology is to advance the digitalization of lottery on behalf of the NLA in line with the digitalization policy of government.
It would invest hugely into Corporate Social Responsibility (CSR) in line with its mission and vision for the industry.