Guinness Ghana Breweries PLC (GGBPLC) has held an expert panel discussion on women representation in the media, advertising, and entertainment industry, which seeks to drive advocacy on the progressive portrayal of women.
The maiden discussion formed part of the progressive portrayal initiative by Guinness Ghana aimed at working with its key partners to drive efforts at accelerating and transforming the advertising industry.
Prominent leaders and industry experts in the media, advertising and entertainment industry were brought together to reflect and spark conversations in the country that will avoid negative stereotypes and seek to depict positive and progressive portrayal of women.
The one and half hour session centered on the theme: ‘Progressive portrayal of women in the media, advertising and entertainment industry’, convened over 500 attendees virtually to join the stimulating discussion.
The session provided the panelists across the sectors to bring their unique viewpoints to bear as they discussed topics ranging from personal and professional experiences, perspectives on the gains made, challenges, overcoming negative women representation, weak representation of women as well as recommendation to shift the way women are portrayed.
The discussion featured Suzanne Butah, Legal Director of Guinness Ghana, Akua Owusu-Nartey, Regional MD Ogilvy Africa, Kinorah Awini, CEO of Telande World, Lydia Forson, Award-winning actress and Russel Eni, MD and Creative Director, Insel Communications. It was moderated by Nana Aba Anamoah, General Manager of GHone TV.
Suzanne Butah, Legal Director of Guinness Ghana was excited about the initiative. She said, “At Guinness Ghana, people are key and at the heart of our business. In our bid to promote inclusive environments and shape market leading policies, we will continue to lead such conversations that will hopefully encourage creation of work that is truly progressive in its depiction and portrayal of women in these identified industries. This goes a long way to deepen our commitment to ensuring inclusion and diversity which is our core mandate at Guinness Ghana.
“One of the key questions we must ask is how we can shift the way in which women are portrayed in this industry so we can improve the outcomes for the general population.”