Hollard Ghana and its subsidiaries, Hollard Insurance and Hollard Life Assurance, won the top award in Africa for financial communications and also two certificates of excellence for employee communications and regional excellence at the prestigious 2021 Africa SABRE Awards.
The awards were for Hollard Insurance’s campaign #MeetArabaHollard #GhanaFirstVirtualInsurer (launch of Hollard ChatInsure chatbot) which won Financial Communications of the year; Western Africa Certificate of Excellence; and a Certificate of Excellence for Employee Communications for its internal communications and employee engagement efforts dubbed “Building the Hollard in Hollardites”.
Group Head, Marketing and Corporate Affairs, of Hollard Ghana, Cynthia Ofori-Dwumfuo said: “We are incredibly honoured to be listed among the crème de la crème of organisations across the world with exceptional brand communications. Our purpose is to enable more people to create and secure a better future and we understand that to achieve this, we must communicate in a relatable manner. “Whether we are enabling financial inclusion through digital channels like Araba Hollard, fostering a happy Team Hollard or keeping our partners fulfilled by delivering as expected, we are approachable, real, and mindful with our words. We choose excellence by communicating innovatively. It’s the Hollard Way”
“Thanks to our customers, partners and Hollardites for driving our continuing impact as Ghana’s favourite insurer. We dedicate these international recognitions to you all. Many thanks also to Provoke Media, APRA and the SABRE Awards Jury,” Ofori-Dwumfuo added.
The SABREs are the world’s largest PR awards program which recognises superior achievement in branding, reputation, and engagement across North America, EMEA, Asia-Pacific, Latin America, South Asia, and Africa.
The fifth edition of the awards in Africa was hosted by the African Public Relations Association (APRA) with participants from Nigeria, Cote d’Ivoire, South Africa, Kenya, Ethiopia, Ghana, Uganda, Rwanda, Zimbabwe, Tanzania, Eswatini, Zambia, Namibia, United States of America, Cameroon, Malawi, Rwanda, DR Congo, Ukraine, United Kingdom, Bulgaria and France, among others.