Telecommunication services provider, MTN Ghana has partnered aYo Ghana Intermediaries Limited to launch the “aYo recharge with care service”.
The “aYo Recharge with Care” product is designed to introduce insurance in its simplest form, make it affordable to Ghanaians through an instant cover and rapid pay-outs on the mobile phone.
Addressing dignitaries at the launch of the event in Accra, Acting Chief Marketing Officer of MTN, Mr. Noel Ganson, noted that the advancement in the telecommunications sector has become a significant enabler for countless opportunities for economic growth.
MTN he explained, is committed to leading the new digital world in Ghana through partnership with a number of institutions to bring distinct experience to its valued subscribers.
“Notable among such partnerships is the Agoo, a multilingual mobile platform provider in collaboration with UNICEF Ghana to engage and educate Ghanaians on topical issues including water, sanitation, hygiene, education and child protection,” he said.
Mr. Ganson clarified that the “aYo Recharge with Care” enables subscribers to buy a life policy cover up to a maximum of GHS3000 for a subscriber and one family member and a hospitalization cover of a maximum of GHS50 per night for subscriber only anytime they top up their airtime.
The amount of airtime to be deducted as premium is automatically set up at enrolment. The minimum and maximum premiums are set at GHS0.5 and GHS2 respectively.
This makes it possible for more people to be insured while significantly increasing the insurance penetration of the country which is significantly lower than expected.
aYo Ghana’s Country Head, Mr. Francis Gota, noted that their mission is to create a future where everyone uses insurance by making it relevant, accessible and easy to use.
“With GHS2 deducted from your airtime, you get a hospital cover which pays a benefit amount of GHS40 per day in case you are admitted to hospital and stay for at least one night.
You can top-up your hospital cover to GHS50 and pay from your MoMo wallet,” he said.
By Wisdom Jonny-Nuekpe
