Fastest growing Indian mobile phone brand, Lava, has launched its operations in Ghana with a promise to deliver valuable and affordable mobile technology to Ghanaians.
Lava’s entrance into the Ghanaian market follows a successful entry into the African mobile market through Egypt.
The Lava phone range includes Champion Series (C1, A1, N1) and smartphones Z series (Z81 2GB, Z81 3GB) and Iris 51.
Mr. Rahul Kumar Singh, Country Manager, Lava Technologies, and Mr. Saurabh Verma, Executive Director, Lava Technologies, jointly performed the launch of the entry of Lava phones into the Ghanaian market.
Mr. Singh noted that Lava will rely heavily on price and quality to win the heart of many patrons. He said the Ghanaian market like other African countries, had a great potential for the mobile phones market.
The company disclosed that plans were underway to enter other African countries like Nigeria, Kenya, Tanzania, South Africa, the Ivory Coast, Uganda, Ethiopia and Morocco.
Mr. Verma said Lava Technologies offers high quality and affordable phones for the market.
Lava Technologies is hopeful that by the year 2020, the company will control 20 percent share in the country’s mobile phone market.
Verma said, “There’s confidence that as people begun to use Lava phones their confidence level would boost up; hence, they would become brand ambassadors.”
Vikram Singh Parmar, CEO for Lava Africa, said: “The vision of Lava is to make valuable technology accessible to people and empower them to do more.”
Unlike many manufacturers who outsource the production of their products, Lava has Research and Development Centres and manufacturing units based in India that produces highly reliable products and services.