Home | Goldstreet Business
Monday, June 27, 2022
  • Home
  • General News
    • Extractives
    • Auto
  • Business
    • Banking and Finance
    • AgriBusiness
    • Insurance
    • Mining
    • Oil and Gas
    • Real Estate/Housing
  • News
    • Top Stories
    • Agriculture
    • Maritime/Aviation
    • Energy
    • Education
    • Construction
  • Technology
    • ICT
    • Telecom
  • World
    • Africa
    • International
  • Editorial/Features
  • GSB Data Services
No Result
View All Result
  • Home
  • General News
    • Extractives
    • Auto
  • Business
    • Banking and Finance
    • AgriBusiness
    • Insurance
    • Mining
    • Oil and Gas
    • Real Estate/Housing
  • News
    • Top Stories
    • Agriculture
    • Maritime/Aviation
    • Energy
    • Education
    • Construction
  • Technology
    • ICT
    • Telecom
  • World
    • Africa
    • International
  • Editorial/Features
  • GSB Data Services
No Result
View All Result
Gold Business Logo
No Result
View All Result
Home Business Banking and Finance

CIMG launches 31st Annual National Marketing Performance Awards

October 13, 2020
in Banking and Finance, Business, Investment
0
CIMG launches 31st Annual National Marketing Performance Awards
Share on FacebookShare on Twitter

The Chartered Institute of Marketing, Ghana (CIMG) on Monday, October 12, 2020 launched the 2019 CIMG Annual National Marketing Performance Awards. The launch, which was for the first time, held virtually via Microsoft Teams, due to the COVID-19 pandemic, attracted participation from the media, marketing research community, academia and membership of the CIMG. 

In his welcome address, the National President of the CIMG, Dr. Daniel Kasser Tee, said the Institute has been organising the awards for the past 30 years annually without a break during which period corporate organisations and individuals have been recognized and decorated for outstanding performance.

RELATED POSTS

Finance, Risk, and Financial Risk Management: From a Business Manager’s Standpoint

Bank of Ghana, Cyber Security Authority to deepen Collaboration

He opined that the awards have over the period contributed in diverse ways in reshaping the marketing focus of individual and corporate participants. Just by participating, such individuals and businesses become aware of the key metrics for marketing performance and they are usually guided by these in their planning and implementation processes. As a result, many industry leaders tend to refocus their organisations into becoming more marketing-oriented, as they continue to learn new things from the awards questionnaire and processes; he added.

According to Dr Kasser Tee, the “CIMG continues to invest time and other resources into ways that ensure continuous improvements in the various categories, the processes, the systems, the approach, the selection methods, etc. with the overall aim of ensuring relevance and making participation very friendly to our individual and corporate customers. To do this effectively, the Governing Council usually concerns itself with issues of strategic nature, while the awards planning committee works with our research partners to oversee the operational and tactical matters, including quality”. 

Dr Kasser Tee also used the occasion to advise political parties, to refrain from using foul, offensive and abusive language against their political opponents, as we enter the political campaign season. “Politicians need to be reminded once again that businesses thrive in a peaceful and friendly environment. COVID-19 has caused enough damage to the business environment, leading to most organisations missing out on their annual projections. The least politicians can do, is to stop inflaming passions and building unnecessary tensions in the country, as businesses require peace to strategize and streamline their operations for effective performance.   It is in this regard that the CIMG renews its call for all political parties to exercise restraint in their communications messages and pronouncements. We need sanity to conduct peaceful and respected elections”. He concluded by reminding political parties of the need to embrace Political Marketing to help promote their cause by engaging the services of Political Marketing Strategists and Political Marketing Communications Experts.

On her part, the CIMG Awards Planning and Selection Committee Chairman and Vice President of the Institute, Mrs Agnes Essah, touted the unparalleled landmark achievements the CIMG awards scheme has achieved over the past 30 years of its existence.

She said that there is no doubt that the scheme has tremendously grown into what can aptly be described as the benchmark awards scheme in Ghana as a result of the successes achieved. The Institute has, therefore, resolved to keep the stakes as high and as relevant as possible so that the standards by which the CIMG assesses individual and corporate performances are not compromised. It is this level of commitment that has guided the Institute, as a responsive institution, to constantly introduce new and progressive ideas, all aimed at adding value to our processes as well as new award categories.

According to her, the CIMG constantly reviews the awards selection processes in order to make them relevant at all times. Most of the business (corporate) awards categories have accordingly been renamed to reflect the customer-centeredness of those organisations.

Under media and Marketing Communications, Integrated Marketing Communications category has been renamed; Above-the-Line (Mass media channels such as Radio, TV, Outdoor, etc.), Below-the-Line (Sales promotions, Brand activations, etc.) and New Media (Facebook, Twitter, LinkedIn, etc.).

According to Mrs. Essah, the selection goes through a rigorous process, which involves research partners and various umbrella professional organisations as well as a panel of independent assessors.

 

The awards, she said, cover 6 major competitive areas:

  • Hall of Fame,
  • Personalities,
  • Media/Marketing Communications Organisations,
  • Business organizations,
  • Products, and
  • Not-for-Profit organizations

The non-competitive category is the CIMG President’s Special awards which are given to a noticeable female and male achiever in any endeavour of life that contributes to national development.

Mrs. Essah indicated that the judges and assessors for this year’s event will invest time and effort to ensure these awards represent Ghana’s best and finest.  The criteria for selecting the winners and benchmarking their performance will include;

  1. Marketing Metrics
  2. Marketing Innovation
  3. Technological Innovation
  4. Segmentation, Targeting and Positioning (STP)
  5. Social Impact
  6. Contribution to National Development
  7. Public Image
  8. Market place success
  9. Market Share position
  10. Customer Orientation
  11. Ecological and Ethical Issues
  12. Competitor Benchmarking

In her concluding statement, Mrs. Essah noted some happenings in the awards space in the recent past that is of so much concern. It is for this reason that the CIMG will continue to call for sanity in the awards space. To her, “As awards organizers, our patrons require of us to show them some professionalism, independence, credibility, sound judgment, and we cannot afford to disappoint them. CIMG would like to assure all stakeholders that we shall continue to explore ways of improving standards for the much celebrated CIMG awards in the years ahead”.

 

 

 

facebookShare on Facebook
TwitterTweet
ShareTweetShare

Related Posts

Finance, Risk, and Financial Risk Management: From a Business Manager’s Standpoint

Finance, Risk, and Financial Risk Management: From a Business Manager’s Standpoint

June 27, 2022
Bank of Ghana, Cyber Security Authority to deepen Collaboration

Bank of Ghana, Cyber Security Authority to deepen Collaboration

June 26, 2022
African Development Bank Group unveils US$10bn COVID-19 Response Facility

AfDB prepares $28m post COVID-19 programme for Ghana

June 21, 2022
India-Ghana friendship centre in the Offing – India High Commissioner

India-Ghana friendship centre in the Offing – India High Commissioner

June 21, 2022
Going to IMF will worsen plight of Ghanaians; Home-grown programme is way to go – TUC

Going to IMF will worsen plight of Ghanaians; Home-grown programme is way to go – TUC

June 21, 2022
Next Post
MTN reaps the rewards of diversification

MTN Ghana withdraws NCA SMP Case

MTN Ghana withdraws NCA SMP Case

Discussion about this post

Archives

<
June 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
▼
>
MonTueWedThuFriSatSun
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
 123456
78910111213
14151617181920
21222324252627
28      
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
1234567
891011121314
15161718192021
22232425262728
       
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
     12
3456789
10111213141516
17181920212223
242526272829 
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
    123
45678910
11121314151617
18192021222324
25262728   
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       

RECOMMENDED

Finance, Risk, and Financial Risk Management: From a Business Manager’s Standpoint

Finance, Risk, and Financial Risk Management: From a Business Manager’s Standpoint

June 27, 2022
MTN Ghana to pay GHS0.085 dividend per share

MTN Ghana extends coverage to 5.3 million Ghanaians in 2021- CEO

June 26, 2022

MOST VIEWED

Plugin Install : Popular Post Widget need JNews - View Counter to be installed
  • Energy
  • Health
  • Auto
  • International
  • Subscription Form
  • Staff Webmail
  • About Us
  • Contact Us
Call us: +233 24 432 0902 | info@goldstreetbusiness.com

© Copyright © 2020 goldstreetbusiness.com. All Rights Reserved.

No Result
View All Result
  • Homepages
    • Homepage Layout 1
    • Homepage Layout 2
  • World
  • Business
  • Technology
  • Health

© Copyright © 2020 goldstreetbusiness.com. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.