The Ghana Export Promotion Authority (GEPA) has presented Coronavirus protection items to the Arts and Craft sector during a ceremony held in Accra yesterday to enable the industry combat the Coronavirus pandemic.
The items include 3,000 bottles of alcohol based hand sanitisers, 3,300 face masks, 50 Veronica buckets with water basins, liquid soap, disposable tissues and trash bins.
The items were received by three communities in the industry, these being executives of Arts and Craft at Aburi in the Eastern Region; those at Tetteh Quarshie in Accra and the Arts Centre, also in Accra.
Presenting the items, the Deputy Chief Executive Officer of the Authority, Mr. Samuel Dentu – who represented Dr. Afua Asabea Asare, GEPA’s CEO – noted that the decision to present the items became necessary as members in the Arts and Crafts sector constantly come into contact with buyers and other clients, hence the need resource them to combat the disease.
Since the COVID-19 outbreak has changed the face of doing business, he urged the industry to initiate new ways of selling their items through various digital platforms – most notably Facebook – to reach diverse clients on the internet.
He insisted that since the country is still recording new cases of the disease, it has become imperative to ensure that all safety protocols are observed.
Receiving the items, the Vice President of National Association of Handicraft Exporters (NAHE), Madam Fulera Sieidu extended her outfit’s gratitude to GEPA and said the items will be put to their intended purpose.
The Industrial Art and Craft sub-sector of Non-Traditional Export (NTE) witnessed a growth of 23.65 percent from US$10.411 million in 2017 to US$12.873 million in 2018. The sector contributed 0.4 percent to the total NTE earnings in that year.