To further the course of financial inclusion, Pesewa Link have launched its long awaited mobile app; Pesewa Link Mobile App.
Speaking at the launch of the mobile application, CEO of Pesewa Link, Nicholas Arkaah said the mobile application is a global brand that is African in every way; focusing on organizing our vast informal markets of shop owners and entrepreneurs into a giant whole that will compete any day, anytime, anywhere with the Chinese factories, the British front shops, the American corporations and global technological giants of our days.
In 2018, there is very little doubt that the world today is run by technology, where searches are now being done on Google, items bought from Amazon, socialization on Facebook and watch videos on Youtube.
Africa has tried to offer the world its version of technological entrepreneurship and despite great efforts by the likes of Jumia; we are yet to create a world beater in the shapes of the Alibabas and Tencents of China.
However, there is little doubt that our time for catching up and forging ahead has come. We have a 35 percent penetration rate of internet users compared to Asia’s 48 percent and the highest subscriber base for mobile money services in the world.
In Ghana, the mobile phone penetration has surpassed the population of the country and significantly, the informal sector is not left out, he said.
Arkaah believes that bringing the informal sector online is Africa’s unique opportunity to change the story of economic stagnation and to tap into the world’s largest untapped data resources and arguably hottest technological opportunity right now.
“Africa’s informal economy currently contributes US$ 900 billion to its GDP and the efforts of Pesewa Link to provide Online Marketplace, Geo-Tagged Business Location, Mobile Marketing, Accounting and Book-Keeping Services, Credit Platforms and Aggregated Services will by our estimates result in a doubling of the value of these businesses to the African economy, creating value of a trillion dollars.”
The immediate vision of Pesewa Link is to recruit and train one thousand business developers in all 10 regions of the country, with the primary task to register and manage one hundred thousand informal businesses in the country.
For the next 5 years it is expected that the mobile application will have presence in 20 African countries, as well as recruit and train one million business developers.
Pesewa link would further manage 100 million small businesses and engage about one billion users of the Super App across Africa.
By Joshua W. Amlanu
