Over 100 luxury automotive enthusiasts attended the Land Rover Ride & Drive event held recently at Hillburi in Aburi mountains. The annual event was hosted by Alliance Motors Ghana, the exclusive distributor of Land Rover and Jaguar in Ghana and provided attendees an opportunity to test off-road and on-road capabilities of Land Rover vehicles.
“The Ride & Drive events are truly reflective of the Land Rover brand’s spirit of adventure by allowing motorists to put the vehicles on the road as well as learn firsthand about driveability, braking, manoeuvrability, and navigating different terrains from the Land Rover experiential team from South Africa. Aburi’s rugged terrain also allows drivers to test many of the vehicles special features” shares Salman Ali, Marketing Manager of Alliance Motors Ghana.
Vehicles such as the Range Rover Evoque, Range Rover Velar, All New- Discovery, and the Jaguar E-Pace and F-Pace were available to test drive during the Ride & Drive event which is an opportunity for the Land Rover Team to reconnect with existing clients and introduce new clients to the innovation, performance and luxury of Land Rover and Jaguar vehicles. Attendees were invited to take advantage of Alliance Motors Ghana current in-house promotion that allows buyers to pay 30% down payment and spread the balance over 36 months making owning a Land Rover or Jaguar easier than ever before.