Home | Goldstreet Business
Saturday, June 21, 2025
  • Home
  • General News
    • Extractives
    • Auto
  • Business
    • Banking and Finance
    • AgriBusiness
    • Insurance
    • Mining
    • Oil and Gas
    • Real Estate/Housing
  • News
    • Top Stories
    • Agriculture
    • Maritime/Aviation
    • Energy
    • Education
    • Construction
  • Technology
    • ICT
    • Telecom
  • World
    • Africa
    • International
  • Editorial/Features
  • GSB Data Services
No Result
View All Result
  • Home
  • General News
    • Extractives
    • Auto
  • Business
    • Banking and Finance
    • AgriBusiness
    • Insurance
    • Mining
    • Oil and Gas
    • Real Estate/Housing
  • News
    • Top Stories
    • Agriculture
    • Maritime/Aviation
    • Energy
    • Education
    • Construction
  • Technology
    • ICT
    • Telecom
  • World
    • Africa
    • International
  • Editorial/Features
  • GSB Data Services
No Result
View All Result
Gold Business Logo
No Result
View All Result

Fundamentally Ghanaian, Globally Competitive; An Inclusion of the Ghanaian Beverage SME in promoting Ghana

February 8, 2019
in Uncategorized
0
Share on FacebookShare on Twitter

Every year in Ghana, there is a new beverage generating some buzz or an old one repositioning itself in the market to maintain top of mind awareness. The past year has been no exception. The time has come for the smaller beverage business owners to be given the necessary boost to gradually grow into the level of multinationals.

Research conducted in 2017 by Asoko Insight, Africa’s largest online repository of privately-held company information indicates that on the average, Ghanaians spend around 42 percent of their income on food and beverages alone; placing income growth at the core of the sector’s success. The government of Ghana projects that by 2021 the $1,000-5,000 income segment will include 50 percent of all households, up from around 30 percent currently. Rising incomes have not only contributed to more expenditure, but have allowed Ghanaians to develop a taste for foreign drinks like branded beers and spirits instead of unbranded local drinks such as pito, palm wine, akpeteshie, and burukutu.

RELATED POSTS

Nurses and Midwives call off nationwide strike

Zoomlion Contract Will Not Be Renewed, Sweepers’ Fees to Increase—President Mahama

For about two decades and more, processed foreign carbonated and alcoholic drinks have been served at gatherings in Ghana. The importance of these drinks goes as far as marriage acceptance; in some families, some of these drinks are included in a woman’s bride price. These drinks are also presented as part of Christmas hampers among other gift items. In recent times however, the trend is taking another twist. It is becoming common place to see more local beverages like Asana, Sobolo, Pito, Palm wine served in clay pots and calabashes at festive occasions.

A few individuals are making efforts at branding drinks like Sobolo, Apio, pineapple juice and the like which is generating some excitement on the market. The upswing of Small and Medium Enterprises in beverage production is a revelation of the opportunities that abound for local manufacturing and the entire value chain. It is commendable that Ghanaians are venturing into the local beverage business while taking gradual steps in embracing the principles of business including branding, advertising, marketing among others. However, there’s a lot of work to be done if Ghana wants to remain relevant and be sought-after globally. Additionally, there will be a rippling effect on all members of this chain of business; bottling companies, transportation, advertising and the like when the SMEs are able to thrive in the Ghanaian economy.

Going global with Ghanaian beverages will mean that producers of indigenous drinks must create visual appeal for our drinks which already have the ready market for consumption and sale. It is necessary that producers explore multiple creative ways of packaging and branding these homegrown assets to generate income for the country. There should be more partnerships between Ghanaian beverage producers and the various private and public events held in Ghana to create visibility for our local products. The attempt to create brand identities however is not to quash the beautiful things done by indigenes with clay pots and similar vessels. This call is to encourage local producers to be able to address issues such as convenience, product portability, meeting demand and readiness for the international market in beverage production to generate more revenue.

In line with promoting the local beverage industry, Global Media Alliance has instituted the Ghana Beverage Awards (GBA) to honour beverage producers in the country. This drive seeks to complement the efforts of the Ministry of Tourism, Arts and Culture and Ghana Tourism Authority in promoting made in Ghana goods and services. In accordance with the “See Ghana, Eat Ghana, Wear Ghana, Feel Ghana” campaign, a bid aimed at igniting the ‘’I am Ghanaian’’ spirit, Global Media Alliance has introduced Drink Ghana through GBA.

Speaking on the preparations ahead of the Third Edition of the awards set to come off in March this year, Global Media Alliance Chief Executive Officer Mr. Ernest Boateng said:

“We are happy to announce that the Ghana Beverage Awards is entering its third year. With the help of all our stakeholders the GBA brand is growing into the standard that we envisioned; the go-to avenue for all credible information on happenings in the industry.”

“We seek to promote local entrepreneurship in the beverage space to grow Ghana’s economy, this is why we have introduced the Drink Ghana drive, endorsed by the Ministry of Tourism, Arts and Culture and the Ghana Tourism Authority,” he added.

The Ghana Beverage Awards aims to support state authorities in streamlining the practices of the industry and enforce sanity in the system by celebrating authorized and excelling beverage brands in Ghana. Launched on the 28th of April 2016, GBA creates a platform for industry players to; network and share ideas, market their products and services and boost the sale of beverages in Ghana.

This year, organisers have included four more categories; International Wine of the Year, International Beer of the Year, International Spirit of the Year and New Beverage of the year. Other award categories include product of the year, Manufacturer of the Year, Beer of the Year, Bitters of the Year, Fruit juice of the Year, Carbonated Soft Drink of the Year among others.

Last year Guinness Ghana Brewery Limited bagged home the ultimate award with Guinness Foreign Extra Stout adjudged Product of the Year and Beer of the year.

The Ghana Beverage Awards is partnered by the Food Research Institute (FRI) under CSIR, Ghana Tourism Authority and the Food and Beverage Association of Ghana.

facebookShare on Facebook
TwitterTweet
ShareTweetShare

Related Posts

Nurses and Midwives call off nationwide strike

Nurses and Midwives call off nationwide strike

June 13, 2025
Zoomlion Contract Will Not Be Renewed, Sweepers’ Fees to Increase—President Mahama

Zoomlion Contract Will Not Be Renewed, Sweepers’ Fees to Increase—President Mahama

June 13, 2025
Ghana Nets Over $1.17 Billion in Forex from Goldbod Programme – Finance Minister

Ghana Nets Over $1.17 Billion in Forex from Goldbod Programme – Finance Minister

June 5, 2025
FDA boss elected first Director-General of African Medicines Agency

FDA boss elected first Director-General of African Medicines Agency

June 5, 2025
Importers and Exporters Association calls on President Mahama to terminate ‘wasteful’ SML contract

Importers and Exporters Association calls on President Mahama to terminate ‘wasteful’ SML contract

June 5, 2025
Next Post

Singer Osagyefo unveils new album on Feb. 23

Insurance package for tourist attractions generates frenzy

Archives

<
June 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • August 2024
  • July 2024
  • June 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
▼
>
MonTueWedThuFriSatSun
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
     12
3456789
10111213141516
17181920212223
2425262728  
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
   1234
567891011
12131415161718
19202122232425
262728293031 
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
   1234
567891011
12131415161718
19202122232425
26272829   
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
  12345
6789101112
13141516171819
20212223242526
2728     
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
 123456
78910111213
14151617181920
21222324252627
28      
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
1234567
891011121314
15161718192021
22232425262728
       
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       
 123456
78910111213
14151617181920
21222324252627
282930    
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
  12345
6789101112
13141516171819
20212223242526
27282930   
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
     12
3456789
10111213141516
17181920212223
242526272829 
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
1234567
891011121314
15161718192021
22232425262728
2930     
       
    123
45678910
11121314151617
18192021222324
25262728293031
       
    123
45678910
11121314151617
18192021222324
25262728   
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
     12
3456789
10111213141516
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
19202122232425
2627282930  
       
1234567
891011121314
15161718192021
22232425262728
293031    
       
     12
3456789
10111213141516
17181920212223
24252627282930
       
  12345
6789101112
13141516171819
20212223242526
2728293031  
       
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
    123
45678910
11121314151617
18192021222324
252627282930 
       
 123456
78910111213
14151617181920
21222324252627
28293031   
       
      1
2345678
9101112131415
16171819202122
23242526272829
30      
   1234
567891011
12131415161718
19202122232425
262728293031 
       

RECOMMENDED

Nurses and Midwives call off nationwide strike

Nurses and Midwives call off nationwide strike

June 13, 2025
Zoomlion Contract Will Not Be Renewed, Sweepers’ Fees to Increase—President Mahama

Zoomlion Contract Will Not Be Renewed, Sweepers’ Fees to Increase—President Mahama

June 13, 2025

MOST VIEWED

Plugin Install : Popular Post Widget need JNews - View Counter to be installed
  • Energy
  • Health
  • Auto
  • International
  • Subscription Form
  • Staff Webmail
  • About Us
  • Contact Us
Call us: +233 24 432 0902 | info@goldstreetbusiness.com

© Copyright © 2020 goldstreetbusiness.com. All Rights Reserved.

No Result
View All Result
  • Homepages
    • Homepage Layout 1
    • Homepage Layout 2
  • World
  • Business
  • Technology
  • Health

© Copyright © 2020 goldstreetbusiness.com. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.